Americasa, a division of Nationwide Mortgage Bankers (NMB), has promoted Yasser Valdes Herrera to president.
Since December 2023, he has been based in Miami and has served as vice president of Americasa, a Spanish-language mortgage platform helping the Hispanic community achieve homeownership.
As president, Herrera will continue to lead the company’s team of mortgage originators and oversee the loan origination process from application to closing.
He first joined the company in 2022 as a loan officer before being promoted to producing sales manager.
After training to become an industrial engineer in Cuba, Herrera immigrated to the U.S. in 2013. Within six months of securing a job at a Miami car dealership, he rose to be that company’s top salesman.
Headquartered in Miami, Americasa has expanded with additional offices across Florida in Fort Myers and Doral as well as Houston; West Hartford, Connecticut; and East Islip, New York.
Hispanics added a net gain of 441,000 homeowner households in 2025, the largest single-year increase since the U.S. Census Bureau began collecting the data in 1975.
Without Hispanic buyers, the total number of U.S. homeowners would have declined by 125,000 households last year, according to the National Association of Hispanic Real Estate Professionals (NAHREP).
The homeownership rate for Hispanic households was about 48.7% in the fourth quarter of 2025.
